My reading list
Highly recommended by me!
2016 Reading list
- Essentialism: The Disciplined Pursuit of Less, by Greg McKeown
- Scrum Marketing: Applying Agile Methodologies to Marketing, by James Wright
- Delegation & Supervision by Brian Tracy
- The New Rules of Sales and Service, David Meerman-Scott
- Traction: How Any Startup Can Achieve Explosive Customer Growth
- The One Thing: The surprisingly simple truth behind extraordinary results
2015 Reading list
- Leave your Mark, by Aliza Licht
- Hooked: How to Build Habit-Forming Products by Nir Eyal
- Bird On a Wire: The Inside Story from a Straight Talking CEO by Theresa Gattung
- The Membership Economy (Robbie Kellman Baxter)
- Buyer Personas (by Adele Revella)
- Welcome to the Funnel (Jason Miller)
- Playing Big (Tara Mohr)
- Year of Yes (Shonda Rhimes)
2014 Reading list
- How Google Works by Eric Schmidt and Jonathan Rosenberg
- What I Know for Sure by Oprah Winfrey
- The Charisma Myth: Master the Art of Personal Magnetism by Olivia Fox Cabane
- The Power of Habit: Why We Do What We Do, and How to Change by Charles Duhigg
- How the World Sees You: Discover Your Highest Value Through the Science of Fascination by Sally Hogshead
- Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom
- How to Work a Room by Susan RoAne
- Marketing In Less Than 1000 Words (Reactor15 Briefings) by Rob Burns
- How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams
- The Corner Office: How Top CEOs Made It and How You Can Too by Adam Bryant
- Growth Hacking Techniques, Disruptive Technology – How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy by Robert Peters
- Power Cues: The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact by Nick Morgan
- The Obstacle is the Way by Ryan Holiday
- A Technique for Producing Ideas (Advertising Age Classics Library) by James Webb Young
- Confessions of a Public Speaker by Scott Berkun
- Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder by Arianna Huffington
- I Shouldn’t Be Telling You This: Success Secrets Every Gutsy Girl Should Know by Kate White
- This Is How You Pitch: How To Kick Ass In Your First Years of PR by Ed Zitron
- Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon
- I’d Rather Be in Charge: A Legendary Business Leader’s Roadmap for Achieving Pride, Power, and Joy at Work by Charlotte Beers
2013 Reading List
- Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide by John Jantsch
- Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan
- How I Raised Myself From Failure by Frank Bettger
- Steal like an artist: 10 things nobody told you about being creative By Austin Kleon
- Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game by Torie Clarke
- Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday
- Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets by Judy Smith
- I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards
- Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi, Tahl Raz
- The 22 Immutable Laws of Branding by Al Ries, Laura Ries
- Managing Up: 59 Ways to Build a Career-Advancing Relationship with Your Boss by Michael S. Dobson
- How to Write Perfect Press Releases by Steven Lewis
- Growth Hacker Marketing, by Ryan Holiday
- Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall
- Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes by Katya Andresen
- How to talk to anyone, by Leil Lowndes
- Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki
- Who Gets Promoted, Who Doesn’t, and Why: 10 Things You’d Better Do If You Want to Get Ahead, by Donald Asher
- Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley, C.C. Chapman
- The Little Red Book of PR Wisdom by Brian Johnson
- The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Lezzi
- The Education of Millionaires: Everything You Won’t Learn in College About How to Be Successful by Michael Ellsberg
- Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath
- No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses by Dan S. Kennedy
- Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
- The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century by Sarah L. Sladek
- The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview by Brad Phillips
- Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott, Brian Halligan
- The Ultimate Sales Letter: Attract New Customers. Boost your Sales. by Dan S. Kennedy
- Positioning: The Battle for Your Mind by Al Ries
- Everyone Communicates, Few Connect: What the Most Effective People Do Differently by John C. Maxwell
- Always Eat Left Handed: 15 Surprisingly Simple Secrets Of Success by Rohit Bhargava
- If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You by Kelly Cutrone, Meredith Bryan
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