My reading list

Highly recommended by me!

2016 Reading list

  1. Essentialism: The Disciplined Pursuit of Less, by Greg McKeown
  2. Scrum Marketing: Applying Agile Methodologies to Marketing, by James Wright
  3. Delegation & Supervision by Brian Tracy
  4. The New Rules of Sales and Service, David Meerman-Scott
  5. Traction: How Any Startup Can Achieve Explosive Customer Growth
  6. The One Thing: The surprisingly simple truth behind extraordinary results

2015 Reading list

  1. Leave your Mark, by Aliza Licht 
  2. Hooked: How to Build Habit-Forming Products by Nir Eyal
  3. Bird On a Wire: The Inside Story from a Straight Talking CEO by Theresa Gattung
  4. The Membership Economy (Robbie Kellman Baxter)
  5. Buyer Personas (by Adele Revella)
  6. Welcome to the Funnel (Jason Miller) 
  7. Playing Big (Tara Mohr)
  8. Year of Yes (Shonda Rhimes)

2014 Reading list

  1. How Google Works by Eric Schmidt and Jonathan Rosenberg
  2. What I Know for Sure by Oprah Winfrey
  3. The Charisma Myth: Master the Art of Personal Magnetism by Olivia Fox Cabane
  4. The Power of Habit: Why We Do What We Do, and How to Change by Charles Duhigg
  5. How the World Sees You: Discover Your Highest Value Through the Science of Fascination by Sally Hogshead
  6. Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom
  7. How to Work a Room by Susan RoAne
  8. Marketing In Less Than 1000 Words (Reactor15 Briefings) by Rob Burns
  9. How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams
  10. The Corner Office: How Top CEOs Made It and How You Can Too by Adam Bryant 
  11. Growth Hacking Techniques, Disruptive Technology – How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy by Robert Peters
  12. Power Cues: The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact by Nick Morgan
  13. The Obstacle is the Way by Ryan Holiday 
  14. A Technique for Producing Ideas (Advertising Age Classics Library) by James Webb Young
  15. Confessions of a Public Speaker by Scott Berkun
  16. Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder by Arianna Huffington
  17. I Shouldn’t Be Telling You This: Success Secrets Every Gutsy Girl Should Know by Kate White
  18. This Is How You Pitch: How To Kick Ass In Your First Years of PR by Ed Zitron
  19. Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon
  20. I’d Rather Be in Charge: A Legendary Business Leader’s Roadmap for Achieving Pride, Power, and Joy at Work by Charlotte Beers

2013 Reading List

  1. Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide by John Jantsch
  2. Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan
  3. How I Raised Myself From Failure by Frank Bettger
  4. Steal like an artist: 10 things nobody told you about being creative By Austin Kleon
  5. Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game by Torie Clarke
  6. Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday
  7. Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets by Judy Smith
  8. I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards
  9. Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi, Tahl Raz
  10. The 22 Immutable Laws of Branding by Al Ries, Laura Ries
  11. Managing Up: 59 Ways to Build a Career-Advancing Relationship with Your Boss by Michael S. Dobson
  12. How to Write Perfect Press Releases by Steven Lewis
  13. Growth Hacker Marketing, by Ryan Holiday
  14. Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall
  15. Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes by Katya Andresen
  16. How to talk to anyone, by Leil Lowndes
  17. Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki
  18. Who Gets Promoted, Who Doesn’t, and Why: 10 Things You’d Better Do If You Want to Get Ahead, by Donald Asher
  19. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley, C.C. Chapman
  20. The Little Red Book of PR Wisdom by Brian Johnson
  21. The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Lezzi
  22. The Education of Millionaires: Everything You Won’t Learn in College About How to Be Successful by Michael Ellsberg
  23. Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath
  24. No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses by Dan S. Kennedy
  25. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
  26. The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century by Sarah L. Sladek
  27. The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview by Brad Phillips
  28. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott, Brian Halligan
  29. The Ultimate Sales Letter: Attract New Customers. Boost your Sales. by Dan S. Kennedy
  30. Positioning: The Battle for Your Mind by Al Ries
  31. Everyone Communicates, Few Connect: What the Most Effective People Do Differently by John C. Maxwell
  32. Always Eat Left Handed: 15 Surprisingly Simple Secrets Of Success by Rohit Bhargava
  33. If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You by Kelly Cutrone, Meredith Bryan

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