The Marketer's Bookshelf
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My reading list
Highly recommended by me!
I Shouldn’t Be Telling You This: Success Secrets Every Gutsy Girl Should Know by Kate White
Lipstick on a Pig, by Torie Clark.
Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath
Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide by John Jantsch
Hey Whipple, Squeeze this: the classic guide to creating great ads, by Luke Sullivan
Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets by Judy Smith
Steal like an artist. 10 things nobody told you about being creative, by Austin Kleon
Leave your Mark, by Aliza Licht
Year of Yes (Shonda Rhimes)
2022 Reading List
Drop the ball, achieving more by doing less. By Tiffany Dufu
2017-2021 Reading list
Lots of reading but no blogging!
2016 Reading list
Essentialism: The Disciplined Pursuit of Less, by Greg McKeown
Scrum Marketing: Applying Agile Methodologies to Marketing, by James Wright
Delegation & Supervision by Brian Tracy
The New Rules of Sales and Service, David Meerman-Scott
Traction: How Any Startup Can Achieve Explosive Customer Growth
The One Thing: The surprisingly simple truth behind extraordinary results
2015 Reading list
Leave your Mark, by Aliza Licht
Hooked: How to Build Habit-Forming Products by Nir Eyal
Bird On a Wire: The Inside Story from a Straight Talking CEO by Theresa Gattung
The Membership Economy (Robbie Kellman Baxter)
Buyer Personas (by Adele Revella)
Welcome to the Funnel (Jason Miller)
Playing Big (Tara Mohr)
Year of Yes (Shonda Rhimes)
2014 Reading list
How Google Works by Eric Schmidt and Jonathan Rosenberg
What I Know for Sure by Oprah Winfrey
The Charisma Myth: Master the Art of Personal Magnetism by Olivia Fox Cabane
The Power of Habit: Why We Do What We Do, and How to Change by Charles Duhigg
How the World Sees You: Discover Your Highest Value Through the Science of Fascination by Sally Hogshead
Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom
How to Work a Room by Susan RoAne
Marketing In Less Than 1000 Words (Reactor15 Briefings) by Rob Burns
How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams
The Corner Office: How Top CEOs Made It and How You Can Too by Adam Bryant
Growth Hacking Techniques, Disruptive Technology – How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy by Robert Peters
Power Cues: The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact by Nick Morgan
The Obstacle is the Way by Ryan Holiday
A Technique for Producing Ideas (Advertising Age Classics Library) by James Webb Young
Confessions of a Public Speaker by Scott Berkun
Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder by Arianna Huffington
I Shouldn’t Be Telling You This: Success Secrets Every Gutsy Girl Should Know by Kate White
This Is How You Pitch: How To Kick Ass In Your First Years of PR by Ed Zitron
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon
I’d Rather Be in Charge: A Legendary Business Leader’s Roadmap for Achieving Pride, Power, and Joy at Work by Charlotte Beers
2013 Reading List
Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide by John Jantsch
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan
How I Raised Myself From Failure by Frank Bettger
Steal like an artist: 10 things nobody told you about being creative By Austin Kleon
Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game by Torie Clarke
Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday
Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets by Judy Smith
I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi, Tahl Raz
The 22 Immutable Laws of Branding by Al Ries, Laura Ries
Managing Up: 59 Ways to Build a Career-Advancing Relationship with Your Boss by Michael S. Dobson
How to Write Perfect Press Releases by Steven Lewis
Growth Hacker Marketing, by Ryan Holiday
Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes by Katya Andresen
How to talk to anyone, by Leil Lowndes
Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki
Who Gets Promoted, Who Doesn’t, and Why: 10 Things You’d Better Do If You Want to Get Ahead, by Donald Asher
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley, C.C. Chapman
The Little Red Book of PR Wisdom by Brian Johnson
The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Lezzi
The Education of Millionaires: Everything You Won’t Learn in College About How to Be Successful by Michael Ellsberg
Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses by Dan S. Kennedy
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century by Sarah L. Sladek
The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview by Brad Phillips
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott, Brian Halligan
The Ultimate Sales Letter: Attract New Customers. Boost your Sales. by Dan S. Kennedy
Positioning: The Battle for Your Mind by Al Ries
Everyone Communicates, Few Connect: What the Most Effective People Do Differently by John C. Maxwell
Always Eat Left Handed: 15 Surprisingly Simple Secrets Of Success by Rohit Bhargava
If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You by Kelly Cutrone, Meredith Bryan
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