Monthly Archives: February 2013

Positioning: The Battle for Your Mind by Al Ries

A classic book from Al Ries (hey that’s even written on the title) and an important concept – one that many of today’s marketers might find rather obvious, but it still worth a read particularly if you’re in large corporate marketing as it covers line extensions, naming of products, product dilution etc. Seven of my […]

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Everyone Communicates, Few Connect: What the Most Effective People Do Differently by John C. Maxwell

I must admit I love a book on anything to do with connecting! It’s quite self-helpy but you can get away with it for business as well! For me, the best part of this book was how it reminded me just how important connecting is. Sure it’s always zinging about in the back of my […]

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Always Eat Left Handed: 15 Surprisingly Simple Secrets Of Success by Rohit Bhargava

I must confess the title of this book drew me in! (so gulliable, so easy to market to). Obviously its more about simple steps to success than about eating – as I soon discovered. Here’s my three-things-to-go-and-do-now 1. Write it on the back of napkin One idea I’m absolutely going to test out is writing […]

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