Monthly Archives: October 2014

The Power of Habit: Why We Do What We Do, and How to Change by Charles Duhigg

Have you ever wondered how much of your life and your behavior is dominated by your habits? It’s safe to say that many of the habits we learn are incredibly useful. Habits mean you can drive your car (once you’ve learned how) without much thought at all. The assocations we form can help keep us […]

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How the World Sees You: Discover Your Highest Value Through the Science of Fascination by Sally Hogshead

If you’ve ever had to do a personality test (Myers Briggs etc) then you’ll know that they can sometimes have unexpected consequences. I’ve seen people fudge answers (I’m definitely C, but if I pick B that might look better to my boss). And generally berate themselves about their results, “I got A but I need […]

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Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom

This book = an amazing blend of science and marketing. If you’ve ever wondered why you purchase some of the things you do (for me it’s the iphone) then you need to read this book. Martin’s research centers on something called neuromarketing, which means he is doing brain scans (functional magnetic resonance imaging) to figure […]

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