Direct marketing Category

Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg, Justin Mares Traction is aimed at startup marketing, as you might expect it focuses on testing (rather than guessing), and running short experiments to find what the authors call your ‘core traction channel.’ It’s a really practical read and provides some interesting stories from successful start ups (they interviewed forty founders) including […]

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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses by Dan S. Kennedy

Love the titles of these! And yes there’s entire series, so if you like one of them then you’re in luck. Some of the stuff covering direct marketing does seem quite dated in this as it’s often about mail order catalogues rather than email, which would be more relevant these days. However the lessons around […]

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The Ultimate Sales Letter: Attract New Customers. Boost your Sales. by Dan S. Kennedy

I can hear you sniffing disdainfully at this title – who writes letters anymore!?  Ok, so the concept of a sales letter is pretty outdated, still, much of the advice in this book is still useful for writing in general and writing sales copy more specifically. And so the tips I’ve pulled out here – […]

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