Monthly Archives: June 2013

The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Lezzi

A fab ideas book, written mainly for copywriters, but is relevant to more general marketers as well. (well it was for me!)  As well as a ton of useful advice on generating ideas, good writing and digital stuff – the writer has obviously done some excellent research as it references a range of campaigns, many […]

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