PR Category

Leave Your Mark by Aliza Licht

If you could switch ‘job’ places with anyone for a day, who would it be?  There’s a few on my list. One is the lovely Aliza Licht, author of this fabulous new book Leave Your Mark, Ted Talkeree, and the brains behind the hugely popular DKNY twitter DKNY PR Girl. Reasons for making the switch list? […]

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This Is How You Pitch: How To Kick Ass In Your First Years of PR by Ed Zitron

In summary: Quick read Practical advice Heavily focused on email pitching. A good read on pitching the media, I found it interesting that Ed focused so heavily on email pitching – I’ve read many, many blogs on the subject of email vs phone pitching and I think it’s safe to say that at least in […]

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Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game by Torie Clarke

Don’t you just love this title? What is it with pigs and marketing/comms? It reminds me of this quote: “Creativity is like washing a pig. It’s messy. It has no rules. No clear beginning, middle or end. It’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig […]

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Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets by Judy Smith

If you are gloriously obsessed with the TV show Scandal (like myself), then you will know exactly who Olivia Pope is.  What you might not know is her kick-arse character (a fixer for politicians) is based on a REAL person: Judy Smith. I do believe I squealed with excitement when I found out Scandal was […]

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I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards

This isn’t a marketing manual by any stretch, but an inside look at google from a marketers point of view – I found it fascinating. Douglas Edwards was (as you may have guessed) Google Employee Number 59 and he writes about the growth of the company from only a few marketing/PR staff and no outside […]

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How to Write Perfect Press Releases by Steven Lewis

Some experts might argue that the press release is on it’s way to the graveyard named: old school marketing and pr tactics that don’t work anymore. (Too spammy, one on one pitch is better etc). However, in New Zealand at least, I can attest to the fact that when used correctly – it still works […]

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