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The One Thing: The surprisingly simple truth behind extraordinary results
Posted on December 6, 2016 Leave a Comment
By Gary Keller If you’ve read (and liked) books like Essentialism, then you’ll love this book and its message on narrowing your focus. If 80/20 appeals to you then this book takes it even further than that! I love the “lies between you and success” that the book covers, in particular “multitasking” and it being […]
Delegation & Supervision by Brian Tracy
Posted on March 3, 2016 1 Comment
Our marketing team at work continues to grow and so one of the goals I’ve set myself this year is to improve my delegation skills. For a (reformed, almost) perfectionist like me, delegation can be a tricky skill to master. You might assign a task and then find yourself ‘checking in’ too regularly, or worse […]
Scrum Marketing: Applying Agile Methodologies to Marketing, by James Wright
Posted on March 3, 2016 1 Comment
Recently I’ve become a bit obsessed with agile methodology (of which scrum is a subset) and how marketers can learn from this. Agile is different way of working (or project managing) that was started by those smart software developers. Lately I’ve been reading a lot (including this book) on how this can be adapted and […]
Essentialism: The Disciplined Pursuit of Less, by Greg McKeown
Posted on March 2, 2016 1 Comment
Hat tip to Nicole Williams (see her website http://techmarketer.org/) who recommended this book on Twitter. If you’ve ever been frustrated at your work by a lack of clarity (who hasn’t) or felt like you were being stretched too thin, then you’ll get something out of the advice in this book. I’m a huge fan of […]
Year of Yes (Shonda Rhimes)
Posted on December 11, 2015 Leave a Comment
Are you a huge raving fan of any of the following shows? Scandal (my personal fav) How to get away with murder Grey’s Anatomy If you answered yes to any of the above (or perhaps all three!?) then I can almost guarantee you’ll love this book. Written by Queen Shonda herself, the writer/creator behind all […]
Playing Big (Tara Mohr)
Posted on December 11, 2015 Leave a Comment
Not particularly marketing related, but absolutely career related, Tara Mohr has written a book about the all too common problem for women in the workplace – ‘playing small’. Tara, now a career coach, says she noticed time and time again examples of women ‘playing small’ in all areas of their life. She created her business […]
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