Monthly Archives: September 2013

How to Write Perfect Press Releases by Steven Lewis

Posted on September 27, 2013     Leave a Comment

Some experts might argue that the press release is on it’s way to the graveyard named: old school marketing and pr tactics that don’t work anymore. (Too spammy, one on one pitch is better etc). However, in New Zealand at least, I can attest to the fact that when used correctly – it still works […]

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Growth Hacker Marketing, by Ryan Holiday

Posted on September 16, 2013     Leave a Comment

I was absolutely dying to read this! Pre-ordered it on Amazon and then sat waiting on launch day checking and re-checking my kindle expectantly. Of course I felt silly when I realised that NZ is a day ahead so launch day was actually… not until tomorrow. Moving on… I thought Ryan’s first book was a […]

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Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall

Posted on September 4, 2013     Leave a Comment

If you’re an apple fan girl (like moi) then (like moi) you devour anything related to their marketing in the hope of becoming the next Steve Jobs – but without the ‘strong’ personality, crazy fruit diets or getting fired. (BTW if you don’t know about any of these things then read his biography, it’s a […]

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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes by Katya Andresen

Posted on September 1, 2013     Leave a Comment

Okay this is another great title, right? I just immediately get an image of ol Robin charging along on his horse about to steal marketing concepts from Coca Cola! Valuable book for any marketers working in the not for profit scene, in particular I like how it’s focused on action and getting shit done (though […]

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