Monthly Archives: December 2015

Year of Yes (Shonda Rhimes)

Posted on December 11, 2015     Leave a Comment

Are you a huge raving fan of any of the following shows? Scandal (my personal fav) How to get away with murder Grey’s Anatomy If you answered yes to any of the above (or perhaps all three!?) then I can almost guarantee you’ll love this book. Written by Queen Shonda herself, the writer/creator behind all […]

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Playing Big (Tara Mohr)

Posted on December 11, 2015     Leave a Comment

Not particularly marketing related, but absolutely career related, Tara Mohr has written a book about the all too common problem for women in the workplace – ‘playing small’. Tara, now a career coach, says she noticed time and time again examples of women ‘playing small’ in all areas of their life. She created her business […]

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Welcome to the Funnel (Jason Miller)

Posted on December 11, 2015     Leave a Comment

Content marketing may be the most overused buzzword of this year (or was that last year as well?). As many of us know, the idea of giving away some content (back in the day a print brochure) for free to begin to build a relationship with a prospective customer is not exactly new. However online […]

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Buyer Personas (by Adele Revella)

Posted on December 10, 2015     Leave a Comment

I picked up this book via David Meerman Scott’s work as he talks a lot about crafting personas for marketing teams. While our company won’t be adopting the exact methodology thats described (it follows quite an unscripted style of interviewing) I do think there is wisdom in reminding ourselves of the absolute importance of knowing […]

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