writing Category
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon
Posted on February 15, 2014 Leave a Comment
A great wee book, would be perfect for anyone interested in creativity or working for yourself. I’d recommend getting it in paperback as it’s much cooler. And the same goes for Austin’s other book ‘Steal Like An Artist’ which I must confess is still my favourite other this one! I digress. For me, this book […]
How to Write Perfect Press Releases by Steven Lewis
Posted on September 27, 2013 Leave a Comment
Some experts might argue that the press release is on it’s way to the graveyard named: old school marketing and pr tactics that don’t work anymore. (Too spammy, one on one pitch is better etc). However, in New Zealand at least, I can attest to the fact that when used correctly – it still works […]
The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Lezzi
Posted on June 9, 2013 Leave a Comment
A fab ideas book, written mainly for copywriters, but is relevant to more general marketers as well. (well it was for me!) As well as a ton of useful advice on generating ideas, good writing and digital stuff – the writer has obviously done some excellent research as it references a range of campaigns, many […]
Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath
Posted on May 15, 2013 Leave a Comment
This book went straight onto my recommended list. Like in the first chapter – it’s that good. It’s based around (as the title suggests) ideas that stick and they cover it incredibly well via this handy acronym for sticky ideas: SUCCES (no last s) Simple Unexpected Concrete Credible Emotional Stories Chip and Dan discuss each […]
The Ultimate Sales Letter: Attract New Customers. Boost your Sales. by Dan S. Kennedy
Posted on March 28, 2013 Leave a Comment
I can hear you sniffing disdainfully at this title – who writes letters anymore!? Ok, so the concept of a sales letter is pretty outdated, still, much of the advice in this book is still useful for writing in general and writing sales copy more specifically. And so the tips I’ve pulled out here – […]
The Marketer's Bookshelf 
Recent Comments