branding Category
How the World Sees You: Discover Your Highest Value Through the Science of Fascination by Sally Hogshead
Posted on October 27, 2014 Leave a Comment
If you’ve ever had to do a personality test (Myers Briggs etc) then you’ll know that they can sometimes have unexpected consequences. I’ve seen people fudge answers (I’m definitely C, but if I pick B that might look better to my boss). And generally berate themselves about their results, “I got A but I need […]
Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom
Posted on October 7, 2014 Leave a Comment
This book = an amazing blend of science and marketing. If you’ve ever wondered why you purchase some of the things you do (for me it’s the iphone) then you need to read this book. Martin’s research centers on something called neuromarketing, which means he is doing brain scans (functional magnetic resonance imaging) to figure […]
Confessions of a Public Speaker by Scott Berkun
Posted on May 26, 2014 1 Comment
I read this before a presentation I had to give at work – and I giggled throughout! Thought it was pretty rare to find a book on public speaking that’s funny (rather than fear inducing) but this one delivers. If you buy it I suggest skipping right to the back appendix where you can read […]
I’d Rather Be in Charge: A Legendary Business Leader’s Roadmap for Achieving Pride, Power, and Joy at Work by Charlotte Beers
Posted on January 16, 2014 Leave a Comment
Okay I’m the first to admit that I love a good career, ‘improve yourself’ type book…. so I was surprised to find that I rebelled against this one a little. Some good general advice and obviously from a woman who knows her shit! For me, it was a little too psychologist-couch style… look into yourself, […]
I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards
Posted on October 29, 2013 Leave a Comment
This isn’t a marketing manual by any stretch, but an inside look at google from a marketers point of view – I found it fascinating. Douglas Edwards was (as you may have guessed) Google Employee Number 59 and he writes about the growth of the company from only a few marketing/PR staff and no outside […]
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi, Tahl Raz
Posted on October 21, 2013 Leave a Comment
Yup it’s another career book people! 🙂 You know you love it. I would argue one point with the author: eating alone – or in my case getting quiet green tea (Jasmine Dragon Pearl is the best) while scribbling ideas in your notebook – can actually be quite wonderful. Aside from that one point – […]
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