branding Category

The 22 Immutable Laws of Branding by Al Ries, Laura Ries

This book is known as a branding classic (first published in 1993) so I shouldn’t have been surprised to find that much of the advice and lessons are still incredibly relevant. If you’re about to name a product or business then there’s some super useful stuff in this book for you. In particular I found […]

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Growth Hacker Marketing, by Ryan Holiday

I was absolutely dying to read this! Pre-ordered it on Amazon and then sat waiting on launch day checking and re-checking my kindle expectantly. Of course I felt silly when I realised that NZ is a day ahead so launch day was actually… not until tomorrow. Moving on… I thought Ryan’s first book was a […]

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Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall

If you’re an apple fan girl (like moi) then (like moi) you devour anything related to their marketing in the hope of becoming the next Steve Jobs – but without the ‘strong’ personality, crazy fruit diets or getting fired. (BTW if you don’t know about any of these things then read his biography, it’s a […]

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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

by Philip Kotler If you’re working in marketing and haven’t read one of these books then you = crazy! Seriously, he’s like the godfather of marketing. This book of his in particularly, I love because it’s so simple: just summary of different marketing concepts. So every time you’re stuck, or want a bit of a […]

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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott, Brian Halligan

Okay I’m a big fan of any book of David Meerman Scott, but I must confess I had no idea of how the Grateful Dead was, nor had I heard any of their music. If you love marketing + this band then I’m sure this book will be all your Christmas presents wrapped into one. […]

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Positioning: The Battle for Your Mind by Al Ries

A classic book from Al Ries (hey that’s even written on the title) and an important concept – one that many of today’s marketers might find rather obvious, but it still worth a read particularly if you’re in large corporate marketing as it covers line extensions, naming of products, product dilution etc. Seven of my […]

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