branding Category
The 22 Immutable Laws of Branding by Al Ries, Laura Ries
Posted on October 6, 2013 Leave a Comment
This book is known as a branding classic (first published in 1993) so I shouldn’t have been surprised to find that much of the advice and lessons are still incredibly relevant. If you’re about to name a product or business then there’s some super useful stuff in this book for you. In particular I found […]
Growth Hacker Marketing, by Ryan Holiday
Posted on September 16, 2013 Leave a Comment
I was absolutely dying to read this! Pre-ordered it on Amazon and then sat waiting on launch day checking and re-checking my kindle expectantly. Of course I felt silly when I realised that NZ is a day ahead so launch day was actually… not until tomorrow. Moving on… I thought Ryan’s first book was a […]
Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall
Posted on September 4, 2013 Leave a Comment
If you’re an apple fan girl (like moi) then (like moi) you devour anything related to their marketing in the hope of becoming the next Steve Jobs – but without the ‘strong’ personality, crazy fruit diets or getting fired. (BTW if you don’t know about any of these things then read his biography, it’s a […]
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Posted on May 5, 2013 Leave a Comment
by Philip Kotler If you’re working in marketing and haven’t read one of these books then you = crazy! Seriously, he’s like the godfather of marketing. This book of his in particularly, I love because it’s so simple: just summary of different marketing concepts. So every time you’re stuck, or want a bit of a […]
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott, Brian Halligan
Posted on April 16, 2013 Leave a Comment
Okay I’m a big fan of any book of David Meerman Scott, but I must confess I had no idea of how the Grateful Dead was, nor had I heard any of their music. If you love marketing + this band then I’m sure this book will be all your Christmas presents wrapped into one. […]
Positioning: The Battle for Your Mind by Al Ries
Posted on February 20, 2013 Leave a Comment
A classic book from Al Ries (hey that’s even written on the title) and an important concept – one that many of today’s marketers might find rather obvious, but it still worth a read particularly if you’re in large corporate marketing as it covers line extensions, naming of products, product dilution etc. Seven of my […]
The Marketer's Bookshelf 
Recent Comments