Monthly Archives: April 2013

The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century by Sarah L. Sladek

I currently work at a membership organisation and it’s surprisingly hard to find books around this specific area of marketing.  As an aside: do you know of other membership marketing books? Please post in comments! Thanking you. Anyway, here’s a few of the things I’ll now be looking @ changing as a result of this […]

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The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview by Brad Phillips

If you’re focused in PR or any sort of media training in your role then this book could be your go-to resource. Not sure about your bible – but it does make the title more catchy! Highly relevant stuff here for spokespeople, though I’m not sure they would read the entire book which is reasonably […]

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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott, Brian Halligan

Okay I’m a big fan of any book of David Meerman Scott, but I must confess I had no idea of how the Grateful Dead was, nor had I heard any of their music. If you love marketing + this band then I’m sure this book will be all your Christmas presents wrapped into one. […]

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