Monthly Archives: April 2013

The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century by Sarah L. Sladek

Posted on April 30, 2013     Leave a Comment

I currently work at a membership organisation and it’s surprisingly hard to find books around this specific area of marketing.  As an aside: do you know of other membership marketing books? Please post in comments! Thanking you. Anyway, here’s a few of the things I’ll now be looking @ changing as a result of this […]

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The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview by Brad Phillips

Posted on April 21, 2013     Leave a Comment

If you’re focused in PR or any sort of media training in your role then this book could be your go-to resource. Not sure about your bible – but it does make the title more catchy! Highly relevant stuff here for spokespeople, though I’m not sure they would read the entire book which is reasonably […]

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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott, Brian Halligan

Posted on April 16, 2013     Leave a Comment

Okay I’m a big fan of any book of David Meerman Scott, but I must confess I had no idea of how the Grateful Dead was, nor had I heard any of their music. If you love marketing + this band then I’m sure this book will be all your Christmas presents wrapped into one. […]

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