media relations Category
Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game by Torie Clarke
Posted on November 17, 2013 Leave a Comment
Don’t you just love this title? What is it with pigs and marketing/comms? It reminds me of this quote: “Creativity is like washing a pig. It’s messy. It has no rules. No clear beginning, middle or end. It’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig […]
Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday
Posted on November 17, 2013 Leave a Comment
This book is pretty controversial for some. Me? I loved it! Don’t get me wrong – I don’t agree with many of the tactics Ryan has used (outright lying! fake documents/pictures etc) but I found this a fascinating read into his manipulation of the media system and particularly how he used the online news and […]
Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets by Judy Smith
Posted on November 13, 2013 Leave a Comment
If you are gloriously obsessed with the TV show Scandal (like myself), then you will know exactly who Olivia Pope is. What you might not know is her kick-arse character (a fixer for politicians) is based on a REAL person: Judy Smith. I do believe I squealed with excitement when I found out Scandal was […]
How to Write Perfect Press Releases by Steven Lewis
Posted on September 27, 2013 Leave a Comment
Some experts might argue that the press release is on it’s way to the graveyard named: old school marketing and pr tactics that don’t work anymore. (Too spammy, one on one pitch is better etc). However, in New Zealand at least, I can attest to the fact that when used correctly – it still works […]
The Little Red Book of PR Wisdom by Brian Johnson
Posted on July 17, 2013 Leave a Comment
A great little read (well around 200 pages) for those interested in some wise tips from a media specialist with experience on both sides of the fence. If I was being superbly picky then I would add that it really delves into media relations rather than PR – which in my humble opinion is wider […]
The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview by Brad Phillips
Posted on April 21, 2013 Leave a Comment
If you’re focused in PR or any sort of media training in your role then this book could be your go-to resource. Not sure about your bible – but it does make the title more catchy! Highly relevant stuff here for spokespeople, though I’m not sure they would read the entire book which is reasonably […]
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