content marketing Category
Traction: How Any Startup Can Achieve Explosive Customer Growth
Posted on April 3, 2016 Leave a Comment
by Gabriel Weinberg, Justin Mares Traction is aimed at startup marketing, as you might expect it focuses on testing (rather than guessing), and running short experiments to find what the authors call your ‘core traction channel.’ It’s a really practical read and provides some interesting stories from successful start ups (they interviewed forty founders) including […]
Welcome to the Funnel (Jason Miller)
Posted on December 11, 2015 Leave a Comment
Content marketing may be the most overused buzzword of this year (or was that last year as well?). As many of us know, the idea of giving away some content (back in the day a print brochure) for free to begin to build a relationship with a prospective customer is not exactly new. However online […]
The Membership Economy (Robbie Kellman Baxter)
Posted on June 30, 2015 Leave a Comment
Few marketing books focus exclusively on membership systems. And me being a marketing manager at a membership organisation, I couldn’t download this one fast enough! The book certainly widened my view on a ‘traditional’ membership organisation as it used technology examples (premium vs freemium) and examples like the CrossFit phenomenon. I would have loved to see some […]
Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide by John Jantsch
Posted on December 18, 2013 Leave a Comment
Slight exaggeration in the title? Me thinks not! A quick review of my 102 kindle notes (yes 102) shows that this guide is by far one of the most practical I’ve come across! If you like John’s book then also check out his website for loads of useful videos and ebooks. I think my favourite […]
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley, C.C. Chapman
Posted on July 22, 2013 Leave a Comment
Solid, solid book for anyone wanting a practical overview of content marketing. The how and the why-the-hell-should-I-learn-this-new-fangled-social-media-thing are all covered here. I liked how this was uber practical and actually drilled down into the types of content you could create… stuff like webinars, blogs, podcasts – the pros and cons of each and how to […]
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott, Brian Halligan
Posted on April 16, 2013 Leave a Comment
Okay I’m a big fan of any book of David Meerman Scott, but I must confess I had no idea of how the Grateful Dead was, nor had I heard any of their music. If you love marketing + this band then I’m sure this book will be all your Christmas presents wrapped into one. […]
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