Monthly Archives: July 2013

Who Gets Promoted, Who Doesn’t, and Why: 10 Things You’d Better Do If You Want to Get Ahead, by Donald Asher

Posted on July 26, 2013     Leave a Comment

I’ve said before that I adore these career type books and this one lived up to my hopes.  Fulled with loads of great, common sense advice, you’ll read it and then create a new career plan for your dream job! Or at least have a fair idea of how to improve your current work habits […]

Read More

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley, C.C. Chapman

Posted on July 22, 2013     Leave a Comment

Solid, solid book for anyone wanting a practical overview of content marketing. The how and the why-the-hell-should-I-learn-this-new-fangled-social-media-thing are all covered here. I liked how this was uber practical and actually drilled down into the types of content you could create… stuff like webinars, blogs, podcasts – the pros and cons of each and how to […]

Read More

The Little Red Book of PR Wisdom by Brian Johnson

Posted on July 17, 2013     Leave a Comment

A great little read (well around 200 pages) for those interested in some wise tips from a media specialist with experience on both sides of the fence. If I was being superbly picky then I would add that it really delves into media relations rather than PR – which in my humble opinion is wider […]

Read More