advertising Category

Traction: How Any Startup Can Achieve Explosive Customer Growth

Posted on April 3, 2016     Leave a Comment

by Gabriel Weinberg, Justin Mares Traction is aimed at startup marketing, as you might expect it focuses on testing (rather than guessing), and running short experiments to find what the authors call your ‘core traction channel.’ It’s a really practical read and provides some interesting stories from successful start ups (they interviewed forty founders) including […]

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How the World Sees You: Discover Your Highest Value Through the Science of Fascination by Sally Hogshead

Posted on October 27, 2014     Leave a Comment

If you’ve ever had to do a personality test (Myers Briggs etc) then you’ll know that they can sometimes have unexpected consequences. I’ve seen people fudge answers (I’m definitely C, but if I pick B that might look better to my boss). And generally berate themselves about their results, “I got A but I need […]

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A Technique for Producing Ideas (Advertising Age Classics Library) by James Webb Young

Posted on May 30, 2014     Leave a Comment

Quite possibly the oldest marketing/advertising book that I’ve read so far (ding, dong!) this baby was first published in 1965.  I got onto it via a blog that recommended it as a complete classic and an excellent example of how to produce ideas. Being an idea-junkie myself – I pounced. I often find that while […]

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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan

Posted on December 16, 2013     Leave a Comment

Me reading this book = pausing every few seconds to nod head, highlight and secret fist pump that this book exists.  And in a grand show of crazy-kindle-highlighting, I ended up with 146 pieces of much loved content! Suffice to say it has now become my absolute favourite (to date) book on advertising and creativity. […]

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