ideas Category

Essentialism: The Disciplined Pursuit of Less, by Greg McKeown

Hat tip to Nicole Williams (see her website http://techmarketer.org/) who recommended this book on Twitter. If you’ve ever been frustrated at your work by a lack of clarity (who hasn’t) or felt like you were being stretched too thin, then you’ll get something out of the advice in this book. I’m a huge fan of […]

Read More

Year of Yes (Shonda Rhimes)

Are you a huge raving fan of any of the following shows? Scandal (my personal fav) How to get away with murder Grey’s Anatomy If you answered yes to any of the above (or perhaps all three!?) then I can almost guarantee you’ll love this book. Written by Queen Shonda herself, the writer/creator behind all […]

Read More

Playing Big (Tara Mohr)

Not particularly marketing related, but absolutely career related, Tara Mohr has written a book about the all too common problem for women in the workplace – ‘playing small’. Tara, now a career coach, says she noticed time and time again examples of women ‘playing small’ in all areas of their life. She created her business […]

Read More

How Google Works by Eric Schmidt and Jonathan Rosenberg

I couldn’t pass up a┬áchance for a peek into How Google Works. This book would be useful for HR folks as it delves heavily into their very rigirous hiring practice, their general staff code (my word not theirs) and how they encourage Googlers to develop such amazing projects. Some of the ‘code’ you’ve probably heard […]

Read More

The Power of Habit: Why We Do What We Do, and How to Change by Charles Duhigg

Have you ever wondered how much of your life and your behavior is dominated by your habits? It’s safe to say that many of the habits we learn are incredibly useful. Habits mean you can drive your car (once you’ve learned how) without much thought at all. The assocations we form can help keep us […]

Read More

The Obstacle is the Way, by Ryan Holiday

Definitely not a marketing book, but I have read Ryan’s other two books (here and here) so I thought I’d finish out the set. This one is much more self-helpy, but in a businessey sort of way. (yes those are words, on my blog they are anyway). What I love about Ryan’s work is how […]

Read More