ideas Category

A Technique for Producing Ideas (Advertising Age Classics Library) by James Webb Young

Quite possibly the oldest marketing/advertising book that I’ve read so far (ding, dong!) this baby was first published in 1965.  I got onto it via a blog that recommended it as a complete classic and an excellent example of how to produce ideas. Being an idea-junkie myself – I pounced. I often find that while […]

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I Shouldn’t Be Telling You This: Success Secrets Every Gutsy Girl Should Know by Kate White

Thank you Kate White. Thank you for writing a book that I wished I picked up years and years ago when I first graduated and set about trying to make a go of this ‘career thing’. I believe your book is essential reading for anyone wanting a career – rather than just a job. What […]

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Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon

A great wee book, would be perfect for anyone interested in creativity or working for yourself.  I’d recommend getting it in paperback as it’s much cooler. And the same goes for Austin’s other book ‘Steal Like An Artist’ which I must confess is still my favourite other this one! I digress. For me, this book […]

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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan

Me reading this book = pausing every few seconds to nod head, highlight and secret fist pump that this book exists.  And in a grand show of crazy-kindle-highlighting, I ended up with 146 pieces of much loved content! Suffice to say it has now become my absolute favourite (to date) book on advertising and creativity. […]

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Steal like an artist: 10 things nobody told you about being creative By Austin Kleon

This is the best book on creativity I’ve read all year. The end. What you need more convincing? Okay, here’s the book summed up on one quote: Every artist gets asked the question, “Where do you get your ideas?” The honest artist answers, “I steal them.” This is the kind of book that you finish […]

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The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Lezzi

A fab ideas book, written mainly for copywriters, but is relevant to more general marketers as well. (well it was for me!)  As well as a ton of useful advice on generating ideas, good writing and digital stuff – the writer has obviously done some excellent research as it references a range of campaigns, many […]

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