marketing Category

Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg, Justin Mares Traction is aimed at startup marketing, as you might expect it focuses on testing (rather than guessing), and running short experiments to find what the authors call your ‘core traction channel.’ It’s a really practical read and provides some interesting stories from successful start ups (they interviewed forty founders) including […]

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The New Rules of Sales and Service, David Meerman-Scott

I’m a huge fan of David’s other books on content marketing and I highly recommend one of his earlier books Real Time Marketing and PR.  His latest book focuses in on sales and while I didn’t get as much out of it as his marketing series it’s still a useful guide. In particular I like […]

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Scrum Marketing: Applying Agile Methodologies to Marketing, by James Wright

Recently I’ve become a bit obsessed with agile methodology (of which scrum is a subset) and how marketers can learn from this. Agile is different way of working (or project managing) that was started by those smart software developers. Lately I’ve been reading a lot (including this book) on how this can be adapted and […]

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Buyer Personas (by Adele Revella)

I picked up this book via David Meerman Scott’s work as he talks a lot about crafting personas for marketing teams. While our company won’t be adopting the exact methodology thats described (it follows quite an unscripted style of interviewing) I do think there is wisdom in reminding ourselves of the absolute importance of knowing […]

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The Membership Economy (Robbie Kellman Baxter)

Few marketing books focus exclusively on membership systems. And me being a marketing manager at a membership organisation, I couldn’t download this one fast enough! The book certainly widened my view on a ‘traditional’ membership organisation as it used technology examples (premium vs freemium) and examples like the CrossFit phenomenon. I would have loved to see some […]

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Bird On a Wire: The Inside Story from a Straight Talking CEO by Theresa Gattung

I picked up this book after reading in an article that, aside from being the previous CEO of Telecom, Theresa also: Came from a marketing background Is co-founder of My Food Bag (which btw I highly recommend if you are like me and not the worlds best cook but really want to feel like you […]

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