Monthly Archives: October 2013

I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards

Posted on October 29, 2013     Leave a Comment

This isn’t a marketing manual by any stretch, but an inside look at google from a marketers point of view – I found it fascinating. Douglas Edwards was (as you may have guessed) Google Employee Number 59 and he writes about the growth of the company from only a few marketing/PR staff and no outside […]

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Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi, Tahl Raz

Posted on October 21, 2013     Leave a Comment

Yup it’s another career book people! 🙂 You know you love it. I would argue one point with the author: eating alone – or in my case getting quiet green tea (Jasmine Dragon Pearl is the best) while scribbling ideas in your notebook – can actually be quite wonderful. Aside from that one point – […]

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The 22 Immutable Laws of Branding by Al Ries, Laura Ries

Posted on October 6, 2013     Leave a Comment

This book is known as a branding classic (first published in 1993) so I shouldn’t have been surprised to find that much of the advice and lessons are still incredibly relevant. If you’re about to name a product or business then there’s some super useful stuff in this book for you. In particular I found […]

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Managing Up: 59 Ways to Build a Career-Advancing Relationship with Your Boss by Michael S. Dobson

Posted on October 3, 2013     Leave a Comment

PAYRISE! PROMOTION! Ah, that got your attention? 🙂  Who doesn’t want at least one of the above at one or many stages in their career? Well this book (and yes I’m a sucker for a career-advicey book) is all about your relationship with your boss, who ultimately represents this (unless you have some weird and […]

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