learning + education Category

Scrum Marketing: Applying Agile Methodologies to Marketing, by James Wright

Recently I’ve become a bit obsessed with agile methodology (of which scrum is a subset) and how marketers can learn from this. Agile is different way of working (or project managing) that was started by those smart software developers. Lately I’ve been reading a lot (including this book) on how this can be adapted and […]

Read More

Essentialism: The Disciplined Pursuit of Less, by Greg McKeown

Hat tip to Nicole Williams (see her website http://techmarketer.org/) who recommended this book on Twitter. If you’ve ever been frustrated at your work by a lack of clarity (who hasn’t) or felt like you were being stretched too thin, then you’ll get something out of the advice in this book. I’m a huge fan of […]

Read More

Year of Yes (Shonda Rhimes)

Are you a huge raving fan of any of the following shows? Scandal (my personal fav) How to get away with murder Grey’s Anatomy If you answered yes to any of the above (or perhaps all three!?) then I can almost guarantee you’ll love this book. Written by Queen Shonda herself, the writer/creator behind all […]

Read More

How Google Works by Eric Schmidt and Jonathan Rosenberg

I couldn’t pass up a┬áchance for a peek into How Google Works. This book would be useful for HR folks as it delves heavily into their very rigirous hiring practice, their general staff code (my word not theirs) and how they encourage Googlers to develop such amazing projects. Some of the ‘code’ you’ve probably heard […]

Read More

The Charisma Myth: Master the Art of Personal Magnetism by Olivia Fox Cabane

This is a fascinating read on charisma, or charm as I prefer to call it. If you’ve ever wondered how politicians learn the art of the schmooze then look no further than this very smart lady: Olivia Fox Cabane. She advises top companies and executives on how to do this stuff and for the rest […]

Read More

How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams

This guy has some pretty controversial advice! I thought he probably went a bit general and tried to cover everything in this book, but there’s still some good advice in here. The author also freely admits that a cartoonist is the last person you should take advice from! So I’ve taken his advice and ignored […]

Read More