Monthly Archives: June 2015
The Membership Economy (Robbie Kellman Baxter)
Posted on June 30, 2015 Leave a Comment
Few marketing books focus exclusively on membership systems. And me being a marketing manager at a membership organisation, I couldn’t download this one fast enough! The book certainly widened my view on a ‘traditional’ membership organisation as it used technology examples (premium vs freemium) and examples like the CrossFit phenomenon. I would have loved to see some […]
Bird On a Wire: The Inside Story from a Straight Talking CEO by Theresa Gattung
Posted on June 1, 2015 Leave a Comment
I picked up this book after reading in an article that, aside from being the previous CEO of Telecom, Theresa also: Came from a marketing background Is co-founder of My Food Bag (which btw I highly recommend if you are like me and not the worlds best cook but really want to feel like you […]
Hooked: How to Build Habit-Forming Products by Nir Eyal
Posted on June 1, 2015 Leave a Comment
A great mix of product marketing, influence and psychology, backed up by some fascinating pieces of research. The hooked model that Nir guides you through is a way of using habits to drive use of your product. Or, put another way – building the marketing into your product. From the words of Nir himself: “Instead […]
Leave Your Mark by Aliza Licht
Posted on June 1, 2015 Leave a Comment
If you could switch ‘job’ places with anyone for a day, who would it be? There’s a few on my list. One is the lovely Aliza Licht, author of this fabulous new book Leave Your Mark, Ted Talkeree, and the brains behind the hugely popular DKNY twitter DKNY PR Girl. Reasons for making the switch list? […]
The Marketer's Bookshelf 
Recent Comments