Monthly Archives: March 2016

Delegation & Supervision by Brian Tracy

Posted on March 3, 2016     1 Comment

Our marketing team at work continues to grow and so one of the goals I’ve set myself this year is to improve my delegation skills. For a (reformed, almost) perfectionist like me, delegation can be a tricky skill to master. You might assign a task and then find yourself ‘checking in’ too regularly, or worse […]

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Scrum Marketing: Applying Agile Methodologies to Marketing, by James Wright

Posted on March 3, 2016     1 Comment

Recently I’ve become a bit obsessed with agile methodology (of which scrum is a subset) and how marketers can learn from this. Agile is different way of working (or project managing) that was started by those smart software developers. Lately I’ve been reading a lot (including this book) on how this can be adapted and […]

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Essentialism: The Disciplined Pursuit of Less, by Greg McKeown

Posted on March 2, 2016     1 Comment

Hat tip to Nicole Williams (see her website http://techmarketer.org/) who recommended this book on Twitter. If you’ve ever been frustrated at your work by a lack of clarity (who hasn’t) or felt like you were being stretched too thin, then you’ll get something out of the advice in this book. I’m a huge fan of […]

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