Monthly Archives: April 2016

Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg, Justin Mares Traction is aimed at startup marketing, as you might expect it focuses on testing (rather than guessing), and running short experiments to find what the authors call your ‘core traction channel.’ It’s a really practical read and provides some interesting stories from successful start ups (they interviewed forty founders) including […]

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The New Rules of Sales and Service, David Meerman-Scott

I’m a huge fan of David’s other books on content marketing and I highly recommend one of his earlier books Real Time Marketing and PR.  His latest book focuses in on sales and while I didn’t get as much out of it as his marketing series it’s still a useful guide. In particular I like […]

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