Monthly Archives: May 2013
The Education of Millionaires: Everything You Won’t Learn in College About How to Be Successful by Michael Ellsberg
Posted on May 20, 2013 Leave a Comment
Not specifically about marketing but interesting all the same! I picked up this book as I’m going through a ‘should I get another degree or just read more’ phase. (If you’re curious the current decision is just read more). Education of Millionaires is filled with a range of tips, tricks and advice from interviews with […]
Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath
Posted on May 15, 2013 Leave a Comment
This book went straight onto my recommended list. Like in the first chapter – it’s that good. It’s based around (as the title suggests) ideas that stick and they cover it incredibly well via this handy acronym for sticky ideas: SUCCES (no last s) Simple Unexpected Concrete Credible Emotional Stories Chip and Dan discuss each […]
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses by Dan S. Kennedy
Posted on May 15, 2013 Leave a Comment
Love the titles of these! And yes there’s entire series, so if you like one of them then you’re in luck. Some of the stuff covering direct marketing does seem quite dated in this as it’s often about mail order catalogues rather than email, which would be more relevant these days. However the lessons around […]
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Posted on May 5, 2013 Leave a Comment
by Philip Kotler If you’re working in marketing and haven’t read one of these books then you = crazy! Seriously, he’s like the godfather of marketing. This book of his in particularly, I love because it’s so simple: just summary of different marketing concepts. So every time you’re stuck, or want a bit of a […]
The Marketer's Bookshelf 
Recent Comments