The Education of Millionaires: Everything You Won’t Learn in College About How to Be Successful by Michael Ellsberg
Not specifically about marketing but interesting all the same! 
I picked up this book as I’m going through a ‘should I get another degree or just read more’ phase. (If you’re curious the current decision is just read more).
Education of Millionaires is filled with a range of tips, tricks and advice from interviews with some v. clever people. It’s a little anti-degrees/college but it’s very pro education/learning in general, which I like.
To add in my own 5 cents:
a) depending on your profession a university / tech degree can be absolutely essential
b) never, ever, ever think that it will be enough. Never stop learning once you graduate – unless your goal is to stay stuck in the same job or slowly drift backwards.
Moving on…
8 make-your-life-kick-arse pieces of advice from the book
(headings = my own interpretation, quotes are authors)
1. Read and learn yo
“I am passionately pro-education. There are few things I care more about than reading and learning constantly.”
2. Success has to do with…
It has to do with your drive, your initiative, your persistence, your ability to make a contribution to other people’s lives, your ability to come up with good ideas and pitch them to others effectively, your charisma, your ability to navigate gracefully through social and business networks (what some researchers call “practical intelligence”), and a total, unwavering belief in your own eventual triumph, throughout all the ups and downs, no matter what the naysayers tell you.
3. Take some risks, be bold
“The bigger the impact you want to make on the world or in your chosen field—the bolder your purpose is—the greater the risks you’re going to have to take.”
4. Get some kick-ass friends
“…you are a reflection of the twenty or thirty people who give you the best advice. Everything is about people. It all starts with you surrounding yourself with great people who you can learn from.”
5. Three skills you absolutely need
“In my experience, the skill of success breaks down into three things. The skill of marketing. The skill of sales. And the skill of leadership.”
6. Selling = ?
“Which means, effective sales isn’t about spewing off a slick pitch. It’s about asking a lot of questions. The right questions. And then listening.”
7. Oh I really hope this is true
“A common quality I see of people who are successful is that they are voracious readers.”
8. Get your ass into the chair
“When my father once asked the legendary Norman Mailer for writing advice, Mailer said the main secret was: “Apply Ass to Chair.” Meaning, in this case, sit down at your desk, in front of your computer, and start putting this stuff into action.”
Happy reading,
C x
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