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The One Thing: The surprisingly simple truth behind extraordinary results

By Gary Keller If you’ve read (and liked) books like Essentialism, then you’ll love this book and its message on narrowing your focus. If 80/20 appeals to you then this book takes it even further than that! I love the “lies between you and success” that the book covers, in particular “multitasking” and it being […]

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Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg, Justin Mares Traction is aimed at startup marketing, as you might expect it focuses on testing (rather than guessing), and running short experiments to find what the authors call your ‘core traction channel.’ It’s a really practical read and provides some interesting stories from successful start ups (they interviewed forty founders) including […]

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The New Rules of Sales and Service, David Meerman-Scott

I’m a huge fan of David’s other books on content marketing and I highly recommend one of his earlier books Real Time Marketing and PR.  His latest book focuses in on sales and while I didn’t get as much out of it as his marketing series it’s still a useful guide. In particular I like […]

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Delegation & Supervision by Brian Tracy

Our marketing team at work continues to grow and so one of the goals I’ve set myself this year is to improve my delegation skills. For a (reformed, almost) perfectionist like me, delegation can be a tricky skill to master. You might assign a task and then find yourself ‘checking in’ too regularly, or worse […]

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Scrum Marketing: Applying Agile Methodologies to Marketing, by James Wright

Recently I’ve become a bit obsessed with agile methodology (of which scrum is a subset) and how marketers can learn from this. Agile is different way of working (or project managing) that was started by those smart software developers. Lately I’ve been reading a lot (including this book) on how this can be adapted and […]

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Essentialism: The Disciplined Pursuit of Less, by Greg McKeown

Hat tip to Nicole Williams (see her website http://techmarketer.org/) who recommended this book on Twitter. If you’ve ever been frustrated at your work by a lack of clarity (who hasn’t) or felt like you were being stretched too thin, then you’ll get something out of the advice in this book. I’m a huge fan of […]

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