Monthly Archives: May 2014

A Technique for Producing Ideas (Advertising Age Classics Library) by James Webb Young

Posted on May 30, 2014     Leave a Comment

Quite possibly the oldest marketing/advertising book that I’ve read so far (ding, dong!) this baby was first published in 1965.  I got onto it via a blog that recommended it as a complete classic and an excellent example of how to produce ideas. Being an idea-junkie myself – I pounced. I often find that while […]

Read More

Confessions of a Public Speaker by Scott Berkun

Posted on May 26, 2014     1 Comment

I read this before a presentation I had to give at work – and I giggled throughout!  Thought it was pretty rare to find a book on public speaking that’s funny (rather than fear inducing) but this one delivers. If you buy it I suggest skipping right to the back appendix where you can read […]

Read More

Thrive: The Third Metric to Redefining Success and Creating a Happier Life by Arianna Huffington

Posted on May 9, 2014     Leave a Comment

I had already seen Arianna’s TED talk before I read her book. So I had a slight hunch that it might feature quite a bit about sleeping! And it does, amongst a host of other wellbeing type topics. The basic premise of the book is success is more than our careers, it’s our entire lives […]

Read More