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Traction: How Any Startup Can Achieve Explosive Customer Growth

Posted on April 3, 2016     Leave a Comment

by Gabriel Weinberg, Justin Mares Traction is aimed at startup marketing, as you might expect it focuses on testing (rather than guessing), and running short experiments to find what the authors call your ‘core traction channel.’ It’s a really practical read and provides some interesting stories from successful start ups (they interviewed forty founders) including […]

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Essentialism: The Disciplined Pursuit of Less, by Greg McKeown

Posted on March 2, 2016     1 Comment

Hat tip to Nicole Williams (see her website http://techmarketer.org/) who recommended this book on Twitter. If you’ve ever been frustrated at your work by a lack of clarity (who hasn’t) or felt like you were being stretched too thin, then you’ll get something out of the advice in this book. I’m a huge fan of […]

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Year of Yes (Shonda Rhimes)

Posted on December 11, 2015     Leave a Comment

Are you a huge raving fan of any of the following shows? Scandal (my personal fav) How to get away with murder Grey’s Anatomy If you answered yes to any of the above (or perhaps all three!?) then I can almost guarantee you’ll love this book. Written by Queen Shonda herself, the writer/creator behind all […]

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Buyer Personas (by Adele Revella)

Posted on December 10, 2015     Leave a Comment

I picked up this book via David Meerman Scott’s work as he talks a lot about crafting personas for marketing teams. While our company won’t be adopting the exact methodology thats described (it follows quite an unscripted style of interviewing) I do think there is wisdom in reminding ourselves of the absolute importance of knowing […]

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Power Cues: The Subtle Science of Leading Groups, Persuading Others, and Maximizing Your Personal Impact by Nick Morgan

Posted on July 2, 2014     Leave a Comment

Let’s talk about power cues. Which really means – let’s talk about the sort of advice that you can stash in your wonder-woman-at-work file. (or superman file if you prefer) Things like this: when feeling unconfident, duck into the bathroom or an empty meeting room and adopt a super woman pose (hands on hips, feet […]

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Thrive: The Third Metric to Redefining Success and Creating a Happier Life by Arianna Huffington

Posted on May 9, 2014     Leave a Comment

I had already seen Arianna’s TED talk before I read her book. So I had a slight hunch that it might feature quite a bit about sleeping! And it does, amongst a host of other wellbeing type topics. The basic premise of the book is success is more than our careers, it’s our entire lives […]

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