Archives

This Is How You Pitch: How To Kick Ass In Your First Years of PR by Ed Zitron

In summary: Quick read Practical advice Heavily focused on email pitching. A good read on pitching the media, I found it interesting that Ed focused so heavily on email pitching – I’ve read many, many blogs on the subject of email vs phone pitching and I think it’s safe to say that at least in […]

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Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon

A great wee book, would be perfect for anyone interested in creativity or working for yourself.  I’d recommend getting it in paperback as it’s much cooler. And the same goes for Austin’s other book ‘Steal Like An Artist’ which I must confess is still my favourite other this one! I digress. For me, this book […]

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I’d Rather Be in Charge: A Legendary Business Leader’s Roadmap for Achieving Pride, Power, and Joy at Work by Charlotte Beers

Okay I’m the first to admit that I love a good career, ‘improve yourself’ type book…. so I was surprised to find that I rebelled against this one a little. Some good general advice and obviously from a woman who knows her shit! For me, it was a little too psychologist-couch style… look into yourself, […]

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Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide by John Jantsch

Slight exaggeration in the title? Me thinks not! A quick review of my 102 kindle notes (yes 102) shows that this guide is by far one of the most practical I’ve come across!  If you like John’s book then also check out his website for loads of useful videos and ebooks. I think my favourite […]

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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan

Me reading this book = pausing every few seconds to nod head, highlight and secret fist pump that this book exists.  And in a grand show of crazy-kindle-highlighting, I ended up with 146 pieces of much loved content! Suffice to say it has now become my absolute favourite (to date) book on advertising and creativity. […]

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How I Raised Myself From Failure by Frank Bettger

If I had to give this book an alternate title it would be this: the magic of enthusiasm.   As such I decided to dedicate all of my notes to the power of enthusiasm. Cos yes – it’s that important! 🙂 On the actual book – I found it a sweet read and very motivating (quite […]

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