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How to talk to anyone, by Leil Lowndes

I was rather shy as child. I wish there had been a children’s version of this around in my local library. It would have needed to be much simpler – as even as an adult I got a little overwhelmed with all the ‘techniques’ – over 90! Here’s a few that stuck with me – […]

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Enchantment: The Art of Changing Hearts, Minds and Actions by Guy Kawasaki

I’ll confess: I wasn’t enchanted by this book.  I didn’t hate it. If I did it would have ended up in my stopped reading Kindle file – because life’s too short to read shite books! Plus, I don’t fancy blogging about books I hate – it’s really not me – I always think of the […]

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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley, C.C. Chapman

Solid, solid book for anyone wanting a practical overview of content marketing. The how and the why-the-hell-should-I-learn-this-new-fangled-social-media-thing are all covered here. I liked how this was uber practical and actually drilled down into the types of content you could create… stuff like webinars, blogs, podcasts – the pros and cons of each and how to […]

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The Education of Millionaires: Everything You Won’t Learn in College About How to Be Successful by Michael Ellsberg

Not specifically about marketing but interesting all the same!  I picked up this book as I’m going through a ‘should I get another degree or just read more’ phase. (If you’re curious the current decision is just read more). Education of Millionaires is filled with a range of tips, tricks and advice from interviews with […]

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The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century by Sarah L. Sladek

I currently work at a membership organisation and it’s surprisingly hard to find books around this specific area of marketing.  As an aside: do you know of other membership marketing books? Please post in comments! Thanking you. Anyway, here’s a few of the things I’ll now be looking @ changing as a result of this […]

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Everyone Communicates, Few Connect: What the Most Effective People Do Differently by John C. Maxwell

I must admit I love a book on anything to do with connecting! It’s quite self-helpy but you can get away with it for business as well! For me, the best part of this book was how it reminded me just how important connecting is. Sure it’s always zinging about in the back of my […]

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