How I Raised Myself From Failure by Frank Bettger
If I had to give this book an alternate title it would be this: the magic of enthusiasm. 
As such I decided to dedicate all of my notes to the power of enthusiasm. Cos yes – it’s that important! 🙂 On the actual book – I found it a sweet read and very motivating (quite self-helpy if you like that sort of thing). Frank’s background is sales and baseball and his stories revolve around being an absolute failure in both until he turned his life around with enthusiasm.
And yes that sounds v. corny, but hey if it works!
Pumping up your enthusiasm – the how, the why and what it will get you
(all quotes directly from the book/author)
The how….
Force yourself
“Can you acquire enthusiasm—or must you be born with it? Certainly, you can acquire it! Stanley Gettis acquired it. He became a human dynamo. How? Just by forcing himself each day to act enthusiastic.”
Act
“When can you begin? Right now. Just say to yourself, “This is one thing I can do.” How can you begin? There is just one rule: To become enthusiastic—act enthusiastic.”
The why….
It will overcome your nerves
“Did it work? It worked like magic. Three things happened: My enthusiasm almost entirely overcame my fear. In fact, my nervousness began to work for me, and I played far better than I ever thought I was capable of playing. (If you are nervous, be thankful. Don’t hold it back. Turn it on. Let your nerves work for you.)”
Others will follow you
“My enthusiasm affected the other players on the team, and they too became enthusiastic. Instead of dropping with the heat, I felt better during the game and after it was over than I had ever felt before.”
You’ll get paid more
“Within ten days, enthusiasm took me from $25 a month to $185 a month—it increased my income by 700 percent.”
It will help you sell
“I firmly believe enthusiasm is, by far, the biggest single factor in successful selling.”
And, where to begin?
Right now
p.s. the book has much more in it than just enthusiasm rants, it covers sales, selling – the art of questions and more. Have a read of it here.
Happy reading,
C x
The Marketer's Bookshelf 