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The One Thing: The surprisingly simple truth behind extraordinary results

By Gary Keller If you’ve read (and liked) books like Essentialism, then you’ll love this book and its message on narrowing your focus. If 80/20 appeals to you then this book takes it even further than that! I love the “lies between you and success” that the book covers, in particular “multitasking” and it being […]

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The New Rules of Sales and Service, David Meerman-Scott

I’m a huge fan of David’s other books on content marketing and I highly recommend one of his earlier books Real Time Marketing and PR.  His latest book focuses in on sales and while I didn’t get as much out of it as his marketing series it’s still a useful guide. In particular I like […]

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Delegation & Supervision by Brian Tracy

Our marketing team at work continues to grow and so one of the goals I’ve set myself this year is to improve my delegation skills. For a (reformed, almost) perfectionist like me, delegation can be a tricky skill to master. You might assign a task and then find yourself ‘checking in’ too regularly, or worse […]

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Scrum Marketing: Applying Agile Methodologies to Marketing, by James Wright

Recently I’ve become a bit obsessed with agile methodology (of which scrum is a subset) and how marketers can learn from this. Agile is different way of working (or project managing) that was started by those smart software developers. Lately I’ve been reading a lot (including this book) on how this can be adapted and […]

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Year of Yes (Shonda Rhimes)

Are you a huge raving fan of any of the following shows? Scandal (my personal fav) How to get away with murder Grey’s Anatomy If you answered yes to any of the above (or perhaps all three!?) then I can almost guarantee you’ll love this book. Written by Queen Shonda herself, the writer/creator behind all […]

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Welcome to the Funnel (Jason Miller)

Content marketing may be the most overused buzzword of this year (or was that last year as well?). As many of us know, the idea of giving away some content (back in the day a print brochure) for free to begin to build a relationship with a prospective customer is not exactly new. However online […]

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