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Buyer Personas (by Adele Revella)

I picked up this book via David Meerman Scott’s work as he talks a lot about crafting personas for marketing teams. While our company won’t be adopting the exact methodology thats described (it follows quite an unscripted style of interviewing) I do think there is wisdom in reminding ourselves of the absolute importance of knowing […]

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How Google Works by Eric Schmidt and Jonathan Rosenberg

I couldn’t pass up a┬áchance for a peek into How Google Works. This book would be useful for HR folks as it delves heavily into their very rigirous hiring practice, their general staff code (my word not theirs) and how they encourage Googlers to develop such amazing projects. Some of the ‘code’ you’ve probably heard […]

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Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom

This book = an amazing blend of science and marketing. If you’ve ever wondered why you purchase some of the things you do (for me it’s the iphone) then you need to read this book. Martin’s research centers on something called neuromarketing, which means he is doing brain scans (functional magnetic resonance imaging) to figure […]

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How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams

This guy has some pretty controversial advice! I thought he probably went a bit general and tried to cover everything in this book, but there’s still some good advice in here. The author also freely admits that a cartoonist is the last person you should take advice from! So I’ve taken his advice and ignored […]

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The Corner Office: How Top CEOs Made It and How You Can Too by Adam Bryant

This book was recommended to me by an amazing lady (thanks Sue!) so I thought I’d give it a whirl. I’m so glad I did, because it’s full of tips for managers at any level (not just CEO’s) and it’s given me these two fabulous analogies to add to my list. 1. Be a coach, […]

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Growth Hacking Techniques, Disruptive Technology – How 40 Companies Made It BIG, by Robert Peters

This is my second book on growth hacking (go me!) and I’m feeling like my understanding of this subject has definitely improved. What this book did well was the examples – loads of them. A few thoughts if you’re thinking of getting this one: I thought there would be much more ‘explanation’ in the book. […]

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