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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan

Me reading this book = pausing every few seconds to nod head, highlight and secret fist pump that this book exists.  And in a grand show of crazy-kindle-highlighting, I ended up with 146 pieces of much loved content! Suffice to say it has now become my absolute favourite (to date) book on advertising and creativity. […]

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How I Raised Myself From Failure by Frank Bettger

If I had to give this book an alternate title it would be this: the magic of enthusiasm.   As such I decided to dedicate all of my notes to the power of enthusiasm. Cos yes – it’s that important! 🙂 On the actual book – I found it a sweet read and very motivating (quite […]

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The 22 Immutable Laws of Branding by Al Ries, Laura Ries

This book is known as a branding classic (first published in 1993) so I shouldn’t have been surprised to find that much of the advice and lessons are still incredibly relevant. If you’re about to name a product or business then there’s some super useful stuff in this book for you. In particular I found […]

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How to Write Perfect Press Releases by Steven Lewis

Some experts might argue that the press release is on it’s way to the graveyard named: old school marketing and pr tactics that don’t work anymore. (Too spammy, one on one pitch is better etc). However, in New Zealand at least, I can attest to the fact that when used correctly – it still works […]

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The Education of Millionaires: Everything You Won’t Learn in College About How to Be Successful by Michael Ellsberg

Not specifically about marketing but interesting all the same!  I picked up this book as I’m going through a ‘should I get another degree or just read more’ phase. (If you’re curious the current decision is just read more). Education of Millionaires is filled with a range of tips, tricks and advice from interviews with […]

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If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You by Kelly Cutrone, Meredith Bryan

Okay I admit it. Before I came across this book I’d never heard of Kelly Cutrone. You too? Well she’s a reasonably famous (been on TV etc) fashion publicist in New York with some pretty ballsy views!  As with a few of my other reads, it’s not entirely marketing based – but it is about […]

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