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Traction: How Any Startup Can Achieve Explosive Customer Growth
Posted on April 3, 2016 Leave a Comment
by Gabriel Weinberg, Justin Mares Traction is aimed at startup marketing, as you might expect it focuses on testing (rather than guessing), and running short experiments to find what the authors call your ‘core traction channel.’ It’s a really practical read and provides some interesting stories from successful start ups (they interviewed forty founders) including […]
The New Rules of Sales and Service, David Meerman-Scott
Posted on April 3, 2016 Leave a Comment
I’m a huge fan of David’s other books on content marketing and I highly recommend one of his earlier books Real Time Marketing and PR. His latest book focuses in on sales and while I didn’t get as much out of it as his marketing series it’s still a useful guide. In particular I like […]
Delegation & Supervision by Brian Tracy
Posted on March 3, 2016 1 Comment
Our marketing team at work continues to grow and so one of the goals I’ve set myself this year is to improve my delegation skills. For a (reformed, almost) perfectionist like me, delegation can be a tricky skill to master. You might assign a task and then find yourself ‘checking in’ too regularly, or worse […]
Scrum Marketing: Applying Agile Methodologies to Marketing, by James Wright
Posted on March 3, 2016 1 Comment
Recently I’ve become a bit obsessed with agile methodology (of which scrum is a subset) and how marketers can learn from this. Agile is different way of working (or project managing) that was started by those smart software developers. Lately I’ve been reading a lot (including this book) on how this can be adapted and […]
Buyer Personas (by Adele Revella)
Posted on December 10, 2015 Leave a Comment
I picked up this book via David Meerman Scott’s work as he talks a lot about crafting personas for marketing teams. While our company won’t be adopting the exact methodology thats described (it follows quite an unscripted style of interviewing) I do think there is wisdom in reminding ourselves of the absolute importance of knowing […]
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon
Posted on February 15, 2014 Leave a Comment
A great wee book, would be perfect for anyone interested in creativity or working for yourself. I’d recommend getting it in paperback as it’s much cooler. And the same goes for Austin’s other book ‘Steal Like An Artist’ which I must confess is still my favourite other this one! I digress. For me, this book […]
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