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I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards

This isn’t a marketing manual by any stretch, but an inside look at google from a marketers point of view – I found it fascinating. Douglas Edwards was (as you may have guessed) Google Employee Number 59 and he writes about the growth of the company from only a few marketing/PR staff and no outside […]

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The 22 Immutable Laws of Branding by Al Ries, Laura Ries

This book is known as a branding classic (first published in 1993) so I shouldn’t have been surprised to find that much of the advice and lessons are still incredibly relevant. If you’re about to name a product or business then there’s some super useful stuff in this book for you. In particular I found […]

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Managing Up: 59 Ways to Build a Career-Advancing Relationship with Your Boss by Michael S. Dobson

PAYRISE! PROMOTION! Ah, that got your attention? 🙂  Who doesn’t want at least one of the above at one or many stages in their career? Well this book (and yes I’m a sucker for a career-advicey book) is all about your relationship with your boss, who ultimately represents this (unless you have some weird and […]

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Growth Hacker Marketing, by Ryan Holiday

I was absolutely dying to read this! Pre-ordered it on Amazon and then sat waiting on launch day checking and re-checking my kindle expectantly. Of course I felt silly when I realised that NZ is a day ahead so launch day was actually… not until tomorrow. Moving on… I thought Ryan’s first book was a […]

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Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall

If you’re an apple fan girl (like moi) then (like moi) you devour anything related to their marketing in the hope of becoming the next Steve Jobs – but without the ‘strong’ personality, crazy fruit diets or getting fired. (BTW if you don’t know about any of these things then read his biography, it’s a […]

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How to talk to anyone, by Leil Lowndes

I was rather shy as child. I wish there had been a children’s version of this around in my local library. It would have needed to be much simpler – as even as an adult I got a little overwhelmed with all the ‘techniques’ – over 90! Here’s a few that stuck with me – […]

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