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Made to Stick: Why some ideas take hold and others come unstuck by Chip Heath, Dan Heath

This book went straight onto my recommended list. Like in the first chapter – it’s that good. It’s based around (as the title suggests) ideas that stick and they cover it incredibly well via this handy acronym for sticky ideas: SUCCES (no last s)  Simple Unexpected Concrete Credible Emotional Stories Chip and Dan discuss each […]

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The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century by Sarah L. Sladek

I currently work at a membership organisation and it’s surprisingly hard to find books around this specific area of marketing.  As an aside: do you know of other membership marketing books? Please post in comments! Thanking you. Anyway, here’s a few of the things I’ll now be looking @ changing as a result of this […]

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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott, Brian Halligan

Okay I’m a big fan of any book of David Meerman Scott, but I must confess I had no idea of how the Grateful Dead was, nor had I heard any of their music. If you love marketing + this band then I’m sure this book will be all your Christmas presents wrapped into one. […]

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Everyone Communicates, Few Connect: What the Most Effective People Do Differently by John C. Maxwell

I must admit I love a book on anything to do with connecting! It’s quite self-helpy but you can get away with it for business as well! For me, the best part of this book was how it reminded me just how important connecting is. Sure it’s always zinging about in the back of my […]

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Always Eat Left Handed: 15 Surprisingly Simple Secrets Of Success by Rohit Bhargava

I must confess the title of this book drew me in! (so gulliable, so easy to market to). Obviously its more about simple steps to success than about eating – as I soon discovered. Here’s my three-things-to-go-and-do-now 1. Write it on the back of napkin One idea I’m absolutely going to test out is writing […]

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