Archives
I’d Rather Be in Charge: A Legendary Business Leader’s Roadmap for Achieving Pride, Power, and Joy at Work by Charlotte Beers
Posted on January 16, 2014 Leave a Comment
Okay I’m the first to admit that I love a good career, ‘improve yourself’ type book…. so I was surprised to find that I rebelled against this one a little. Some good general advice and obviously from a woman who knows her shit! For me, it was a little too psychologist-couch style… look into yourself, […]
Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide by John Jantsch
Posted on December 18, 2013 Leave a Comment
Slight exaggeration in the title? Me thinks not! A quick review of my 102 kindle notes (yes 102) shows that this guide is by far one of the most practical I’ve come across! If you like John’s book then also check out his website for loads of useful videos and ebooks. I think my favourite […]
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan
Posted on December 16, 2013 Leave a Comment
Me reading this book = pausing every few seconds to nod head, highlight and secret fist pump that this book exists. And in a grand show of crazy-kindle-highlighting, I ended up with 146 pieces of much loved content! Suffice to say it has now become my absolute favourite (to date) book on advertising and creativity. […]
Steal like an artist: 10 things nobody told you about being creative By Austin Kleon
Posted on December 3, 2013 Leave a Comment
This is the best book on creativity I’ve read all year. The end. What you need more convincing? Okay, here’s the book summed up on one quote: Every artist gets asked the question, “Where do you get your ideas?” The honest artist answers, “I steal them.” This is the kind of book that you finish […]
Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game by Torie Clarke
Posted on November 17, 2013 Leave a Comment
Don’t you just love this title? What is it with pigs and marketing/comms? It reminds me of this quote: “Creativity is like washing a pig. It’s messy. It has no rules. No clear beginning, middle or end. It’s kind of a pain in the ass, and when you’re done, you’re not sure if the pig […]
Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets by Judy Smith
Posted on November 13, 2013 Leave a Comment
If you are gloriously obsessed with the TV show Scandal (like myself), then you will know exactly who Olivia Pope is. What you might not know is her kick-arse character (a fixer for politicians) is based on a REAL person: Judy Smith. I do believe I squealed with excitement when I found out Scandal was […]
The Marketer's Bookshelf 
Recent Comments