marketing Category

Steal like an artist: 10 things nobody told you about being creative By Austin Kleon

This is the best book on creativity I’ve read all year. The end. What you need more convincing? Okay, here’s the book summed up on one quote: Every artist gets asked the question, “Where do you get your ideas?” The honest artist answers, “I steal them.” This is the kind of book that you finish […]

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I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards

This isn’t a marketing manual by any stretch, but an inside look at google from a marketers point of view – I found it fascinating. Douglas Edwards was (as you may have guessed) Google Employee Number 59 and he writes about the growth of the company from only a few marketing/PR staff and no outside […]

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The 22 Immutable Laws of Branding by Al Ries, Laura Ries

This book is known as a branding classic (first published in 1993) so I shouldn’t have been surprised to find that much of the advice and lessons are still incredibly relevant. If you’re about to name a product or business then there’s some super useful stuff in this book for you. In particular I found […]

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Growth Hacker Marketing, by Ryan Holiday

I was absolutely dying to read this! Pre-ordered it on Amazon and then sat waiting on launch day checking and re-checking my kindle expectantly. Of course I felt silly when I realised that NZ is a day ahead so launch day was actually… not until tomorrow. Moving on… I thought Ryan’s first book was a […]

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Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall

If you’re an apple fan girl (like moi) then (like moi) you devour anything related to their marketing in the hope of becoming the next Steve Jobs – but without the ‘strong’ personality, crazy fruit diets or getting fired. (BTW if you don’t know about any of these things then read his biography, it’s a […]

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Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes by Katya Andresen

Okay this is another great title, right? I just immediately get an image of ol Robin charging along on his horse about to steal marketing concepts from Coca Cola! Valuable book for any marketers working in the not for profit scene, in particular I like how it’s focused on action and getting shit done (though […]

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