marketing Category
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan
Posted on December 16, 2013 Leave a Comment
Me reading this book = pausing every few seconds to nod head, highlight and secret fist pump that this book exists. And in a grand show of crazy-kindle-highlighting, I ended up with 146 pieces of much loved content! Suffice to say it has now become my absolute favourite (to date) book on advertising and creativity. […]
Steal like an artist: 10 things nobody told you about being creative By Austin Kleon
Posted on December 3, 2013 Leave a Comment
This is the best book on creativity I’ve read all year. The end. What you need more convincing? Okay, here’s the book summed up on one quote: Every artist gets asked the question, “Where do you get your ideas?” The honest artist answers, “I steal them.” This is the kind of book that you finish […]
I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards
Posted on October 29, 2013 Leave a Comment
This isn’t a marketing manual by any stretch, but an inside look at google from a marketers point of view – I found it fascinating. Douglas Edwards was (as you may have guessed) Google Employee Number 59 and he writes about the growth of the company from only a few marketing/PR staff and no outside […]
The 22 Immutable Laws of Branding by Al Ries, Laura Ries
Posted on October 6, 2013 Leave a Comment
This book is known as a branding classic (first published in 1993) so I shouldn’t have been surprised to find that much of the advice and lessons are still incredibly relevant. If you’re about to name a product or business then there’s some super useful stuff in this book for you. In particular I found […]
Growth Hacker Marketing, by Ryan Holiday
Posted on September 16, 2013 Leave a Comment
I was absolutely dying to read this! Pre-ordered it on Amazon and then sat waiting on launch day checking and re-checking my kindle expectantly. Of course I felt silly when I realised that NZ is a day ahead so launch day was actually… not until tomorrow. Moving on… I thought Ryan’s first book was a […]
Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall
Posted on September 4, 2013 Leave a Comment
If you’re an apple fan girl (like moi) then (like moi) you devour anything related to their marketing in the hope of becoming the next Steve Jobs – but without the ‘strong’ personality, crazy fruit diets or getting fired. (BTW if you don’t know about any of these things then read his biography, it’s a […]
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