marketing Category

Hooked: How to Build Habit-Forming Products by Nir Eyal

A great mix of product marketing, influence and psychology, backed up by some fascinating pieces of research. The hooked model that Nir guides you through is a way of using habits to drive use of your product. Or, put another way – building the marketing into your product. From the words of Nir himself: “Instead […]

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Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom

This book = an amazing blend of science and marketing. If you’ve ever wondered why you purchase some of the things you do (for me it’s the iphone) then you need to read this book. Martin’s research centers on something called neuromarketing, which means he is doing brain scans (functional magnetic resonance imaging) to figure […]

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Marketing In Less Than 1000 Words (Reactor15 Briefings) by Rob Burns

This was a quick and clever little read. A nice refresher on some key marketing principles and it’s FREE! (yes free).  I love this minimalist approach – and in a similar fashion I’ll keep my favourite quotes nice and short! 4 tips from Marketing in Less than 1000 Words  (headings = mine, quotes directly from […]

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Growth Hacking Techniques, Disruptive Technology – How 40 Companies Made It BIG, by Robert Peters

This is my second book on growth hacking (go me!) and I’m feeling like my understanding of this subject has definitely improved. What this book did well was the examples – loads of them. A few thoughts if you’re thinking of getting this one: I thought there would be much more ‘explanation’ in the book. […]

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Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide by John Jantsch

Slight exaggeration in the title? Me thinks not! A quick review of my 102 kindle notes (yes 102) shows that this guide is by far one of the most practical I’ve come across!  If you like John’s book then also check out his website for loads of useful videos and ebooks. I think my favourite […]

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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan

Me reading this book = pausing every few seconds to nod head, highlight and secret fist pump that this book exists.  And in a grand show of crazy-kindle-highlighting, I ended up with 146 pieces of much loved content! Suffice to say it has now become my absolute favourite (to date) book on advertising and creativity. […]

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