marketing Category
Bird On a Wire: The Inside Story from a Straight Talking CEO by Theresa Gattung
Posted on June 1, 2015 Leave a Comment
I picked up this book after reading in an article that, aside from being the previous CEO of Telecom, Theresa also: Came from a marketing background Is co-founder of My Food Bag (which btw I highly recommend if you are like me and not the worlds best cook but really want to feel like you […]
Hooked: How to Build Habit-Forming Products by Nir Eyal
Posted on June 1, 2015 Leave a Comment
A great mix of product marketing, influence and psychology, backed up by some fascinating pieces of research. The hooked model that Nir guides you through is a way of using habits to drive use of your product. Or, put another way – building the marketing into your product. From the words of Nir himself: “Instead […]
Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom
Posted on October 7, 2014 Leave a Comment
This book = an amazing blend of science and marketing. If you’ve ever wondered why you purchase some of the things you do (for me it’s the iphone) then you need to read this book. Martin’s research centers on something called neuromarketing, which means he is doing brain scans (functional magnetic resonance imaging) to figure […]
Marketing In Less Than 1000 Words (Reactor15 Briefings) by Rob Burns
Posted on August 30, 2014 Leave a Comment
This was a quick and clever little read. A nice refresher on some key marketing principles and it’s FREE! (yes free). I love this minimalist approach – and in a similar fashion I’ll keep my favourite quotes nice and short! 4 tips from Marketing in Less than 1000 Words (headings = mine, quotes directly from […]
Growth Hacking Techniques, Disruptive Technology – How 40 Companies Made It BIG, by Robert Peters
Posted on July 28, 2014 Leave a Comment
This is my second book on growth hacking (go me!) and I’m feeling like my understanding of this subject has definitely improved. What this book did well was the examples – loads of them. A few thoughts if you’re thinking of getting this one: I thought there would be much more ‘explanation’ in the book. […]
Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide by John Jantsch
Posted on December 18, 2013 Leave a Comment
Slight exaggeration in the title? Me thinks not! A quick review of my 102 kindle notes (yes 102) shows that this guide is by far one of the most practical I’ve come across! If you like John’s book then also check out his website for loads of useful videos and ebooks. I think my favourite […]
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