marketing Category
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Posted on May 5, 2013 Leave a Comment
by Philip Kotler If you’re working in marketing and haven’t read one of these books then you = crazy! Seriously, he’s like the godfather of marketing. This book of his in particularly, I love because it’s so simple: just summary of different marketing concepts. So every time you’re stuck, or want a bit of a […]
The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century by Sarah L. Sladek
Posted on April 30, 2013 Leave a Comment
I currently work at a membership organisation and it’s surprisingly hard to find books around this specific area of marketing. As an aside: do you know of other membership marketing books? Please post in comments! Thanking you. Anyway, here’s a few of the things I’ll now be looking @ changing as a result of this […]
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott, Brian Halligan
Posted on April 16, 2013 Leave a Comment
Okay I’m a big fan of any book of David Meerman Scott, but I must confess I had no idea of how the Grateful Dead was, nor had I heard any of their music. If you love marketing + this band then I’m sure this book will be all your Christmas presents wrapped into one. […]
Positioning: The Battle for Your Mind by Al Ries
Posted on February 20, 2013 Leave a Comment
A classic book from Al Ries (hey that’s even written on the title) and an important concept – one that many of today’s marketers might find rather obvious, but it still worth a read particularly if you’re in large corporate marketing as it covers line extensions, naming of products, product dilution etc. Seven of my […]
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