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Welcome to the Funnel (Jason Miller)

Content marketing may be the most overused buzzword of this year (or was that last year as well?). As many of us know, the idea of giving away some content (back in the day a print brochure) for free to begin to build a relationship with a prospective customer is not exactly new. However online […]

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Buyer Personas (by Adele Revella)

I picked up this book via David Meerman Scott’s work as he talks a lot about crafting personas for marketing teams. While our company won’t be adopting the exact methodology thats described (it follows quite an unscripted style of interviewing) I do think there is wisdom in reminding ourselves of the absolute importance of knowing […]

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