PR Category

Growth Hacker Marketing, by Ryan Holiday

I was absolutely dying to read this! Pre-ordered it on Amazon and then sat waiting on launch day checking and re-checking my kindle expectantly. Of course I felt silly when I realised that NZ is a day ahead so launch day was actually… not until tomorrow. Moving on… I thought Ryan’s first book was a […]

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The Little Red Book of PR Wisdom by Brian Johnson

A great little read (well around 200 pages) for those interested in some wise tips from a media specialist with experience on both sides of the fence. If I was being superbly picky then I would add that it really delves into media relations rather than PR – which in my humble opinion is wider […]

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The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview by Brad Phillips

If you’re focused in PR or any sort of media training in your role then this book could be your go-to resource. Not sure about your bible – but it does make the title more catchy! Highly relevant stuff here for spokespeople, though I’m not sure they would read the entire book which is reasonably […]

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If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You by Kelly Cutrone, Meredith Bryan

Okay I admit it. Before I came across this book I’d never heard of Kelly Cutrone. You too? Well she’s a reasonably famous (been on TV etc) fashion publicist in New York with some pretty ballsy views!  As with a few of my other reads, it’s not entirely marketing based – but it is about […]

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