PR Category

Growth Hacker Marketing, by Ryan Holiday

Posted on September 16, 2013     Leave a Comment

I was absolutely dying to read this! Pre-ordered it on Amazon and then sat waiting on launch day checking and re-checking my kindle expectantly. Of course I felt silly when I realised that NZ is a day ahead so launch day was actually… not until tomorrow. Moving on… I thought Ryan’s first book was a […]

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The Little Red Book of PR Wisdom by Brian Johnson

Posted on July 17, 2013     Leave a Comment

A great little read (well around 200 pages) for those interested in some wise tips from a media specialist with experience on both sides of the fence. If I was being superbly picky then I would add that it really delves into media relations rather than PR – which in my humble opinion is wider […]

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The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview by Brad Phillips

Posted on April 21, 2013     Leave a Comment

If you’re focused in PR or any sort of media training in your role then this book could be your go-to resource. Not sure about your bible – but it does make the title more catchy! Highly relevant stuff here for spokespeople, though I’m not sure they would read the entire book which is reasonably […]

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If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You by Kelly Cutrone, Meredith Bryan

Posted on January 30, 2013     Leave a Comment

Okay I admit it. Before I came across this book I’d never heard of Kelly Cutrone. You too? Well she’s a reasonably famous (been on TV etc) fashion publicist in New York with some pretty ballsy views!  As with a few of my other reads, it’s not entirely marketing based – but it is about […]

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