If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You by Kelly Cutrone, Meredith Bryan
Okay I admit it. Before I came across this book I’d never heard of Kelly Cutrone. You too? Well she’s a reasonably famous (been on TV etc) fashion publicist in New York with some pretty ballsy views! 
As with a few of my other reads, it’s not entirely marketing based – but it is about women killing it in their careers – in a good way. And I’m always a sucker for a unique career book.
Warning: to those who don’t like spiritual books. She talks a lot about the goddess, the universe etc. so if that isn’t your thing I’d steer clear.
So here are 6 personal branding tips from the ballsy Kelly Cutrone
(headings = me, quotes are the authors)
1. It’s about the journey baby
“The Wizard of Oz had one thing right: it’s ultimately about the journey and the characters who accompany you on it, not about the destination.”
2. The title of the book is literal. Crying = outside.
When my employees make a mistake, I want them to fix the problem as quickly as possible and move on. The last thing I or any other boss wants to hear is, “Wahhhh, I was just trying to be helpful, wahhhh!” That’s why I officially banished crying to the sidewalk outside.
3. Manage your own brand as well as your companies
“…appoint yourself manager of your own personal brand.”
4. Find yourself an edge
“Your point of differentiation does not need to be edgy or groundbreaking; it just needs to be different, and it just needs to be you.”
5. Find yourself a specialist edge
“Successful people, and compelling brands, are usually highly specialized. They do one thing, and they do it in a better or more interesting way than everyone else.”
6. And then get consistent
“Good brands are authentic, focused, and consistent.”
Into some ballsy success/life tips? Good! Get to it here >
Happy reading,
C x
The Marketer's Bookshelf 