The 22 Immutable Laws of Branding by Al Ries, Laura Ries

This book is known as a branding classic (first published in 1993) so I shouldn’t have been surprised to find that much of the advice and lessons are still incredibly relevant. If you’re about to name a product or business then there’s some super useful stuff in this book for you. In particular I found […]

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If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You by Kelly Cutrone, Meredith Bryan

Okay I admit it. Before I came across this book I’d never heard of Kelly Cutrone. You too? Well she’s a reasonably famous (been on TV etc) fashion publicist in New York with some pretty ballsy views!  As with a few of my other reads, it’s not entirely marketing based – but it is about […]

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