A Technique for Producing Ideas (Advertising Age Classics Library) by James Webb Young

Posted on May 30, 2014     Leave a Comment

Quite possibly the oldest marketing/advertising book that I’ve read so far (ding, dong!) this baby was first published in 1965.  I got onto it via a blog that recommended it as a complete classic and an excellent example of how to produce ideas. Being an idea-junkie myself – I pounced. I often find that while […]

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