Archives

What I Know for Sure by Oprah Winfrey

Okay, okay, definitely not a marketing book, but who can go past from words of wisdom from Oprah? I discovered this via an excerpt in a magazine and bought the whole thing soon after. A fabulously short read and perfect for this time of year when you might be setting some goals and dreaming some […]

Read More

The Charisma Myth: Master the Art of Personal Magnetism by Olivia Fox Cabane

This is a fascinating read on charisma, or charm as I prefer to call it. If you’ve ever wondered how politicians learn the art of the schmooze then look no further than this very smart lady: Olivia Fox Cabane. She advises top companies and executives on how to do this stuff and for the rest […]

Read More

The Power of Habit: Why We Do What We Do, and How to Change by Charles Duhigg

Have you ever wondered how much of your life and your behavior is dominated by your habits? It’s safe to say that many of the habits we learn are incredibly useful. Habits mean you can drive your car (once you’ve learned how) without much thought at all. The assocations we form can help keep us […]

Read More

Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom

This book = an amazing blend of science and marketing. If you’ve ever wondered why you purchase some of the things you do (for me it’s the iphone) then you need to read this book. Martin’s research centers on something called neuromarketing, which means he is doing brain scans (functional magnetic resonance imaging) to figure […]

Read More

How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life by Scott Adams

This guy has some pretty controversial advice! I thought he probably went a bit general and tried to cover everything in this book, but there’s still some good advice in here. The author also freely admits that a cartoonist is the last person you should take advice from! So I’ve taken his advice and ignored […]

Read More

Confessions of a Public Speaker by Scott Berkun

I read this before a presentation I had to give at work – and I giggled throughout!  Thought it was pretty rare to find a book on public speaking that’s funny (rather than fear inducing) but this one delivers. If you buy it I suggest skipping right to the back appendix where you can read […]

Read More