Archives

Duct Tape Marketing Revised & Updated: The World’s Most Practical Small Business Marketing Guide by John Jantsch

Posted on December 18, 2013     Leave a Comment

Slight exaggeration in the title? Me thinks not! A quick review of my 102 kindle notes (yes 102) shows that this guide is by far one of the most practical I’ve come across!  If you like John’s book then also check out his website for loads of useful videos and ebooks. I think my favourite […]

Read More

Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets by Judy Smith

Posted on November 13, 2013     Leave a Comment

If you are gloriously obsessed with the TV show Scandal (like myself), then you will know exactly who Olivia Pope is.  What you might not know is her kick-arse character (a fixer for politicians) is based on a REAL person: Judy Smith. I do believe I squealed with excitement when I found out Scandal was […]

Read More

The 22 Immutable Laws of Branding by Al Ries, Laura Ries

Posted on October 6, 2013     Leave a Comment

This book is known as a branding classic (first published in 1993) so I shouldn’t have been surprised to find that much of the advice and lessons are still incredibly relevant. If you’re about to name a product or business then there’s some super useful stuff in this book for you. In particular I found […]

Read More

The Little Red Book of PR Wisdom by Brian Johnson

Posted on July 17, 2013     Leave a Comment

A great little read (well around 200 pages) for those interested in some wise tips from a media specialist with experience on both sides of the fence. If I was being superbly picky then I would add that it really delves into media relations rather than PR – which in my humble opinion is wider […]

Read More